About Us

Pan Atlantic Research was founded by its current president, Patrick O. Murphy, in 1985 as a strategic business-to-business marketing consulting firm serving national and international clients. In 1989, the company significantly expanded operations when it purchased Strategic Marketing Services (SMS), a leading New England based quantitative and qualitative market research firm which the Guy Gannett Publishing Company had founded in 1982.

The merger resulted in the development of a full-service business-to-consumer and business-to-business research and consulting firm capable of satisfying the needs of our expanding client base.

Key factors contributing to our successful growth over the past 31 years have been:

  • A strong client focus dedicated to making our clients more successful - a practice which has resulted in a very high degree of retention. In fact, our first client, a leading global pharmaceuticals sector packaging manufacturer, has utilized our services in each of the past 31 years.
  • An emphasis on hiring top-class, highly educated staff with real-life business experience
  • Continuing enhancement of our technological capabilities and skills so that we continue to be state of the art
  • A focus on data accuracy and integrity
  • A high level of experience and an excellent reputation


Pan Atlantic Research conducts projects in a strictly proprietary and confidential manner. We tailor each project to the specific needs of our clients. Client project work and interaction is handled by seasoned senior staff whose purpose is to stimulate new and challenging ideas leading to successful strategy development and implementation.

As a strategic consulting firm, we look at research issues from a marketing and business strategy perspective. Our belief is that market research is about much more than data collection and cross tabulations. Through an in-depth understanding of our clients' needs, we use the results of research to deliver actionable, value added strategic solutions.

A key strength of our research services is the ability to apply traditional quantitative and qualitative methodologies, which we use in consumer and public opinion markets, to our work in the business-to-business market sector. This augments other successful techniques which we apply to the business-to-business arena.

Global Experience & Capabilities

Business today is truly global. It pays to leverage the resources of a firm that truly understands business from this perspective. Pan Atlantic Research does.

Our 31 years of experience in domestic markets is complemented by significant project experience in major international markets. Since the company's inception, our consulting team has executed projects in almost every U.S. State and Canadian Province and more than 50 countries in Europe, Asia and the Americas.

We are energetic, entrepreneurial and passionate about what we do for our clients. Please contact us for a free consultation to discuss your organization's market research and consulting needs.